컨텐츠 내용
- 수강신청
- 과정정보
AMA PCM Marketing Management 이론강의반(합격보장반용)
과정소개
* 이강의 수강료에는 주교재(강의 노트) 비용이 포함되어 있습니다.
* 강의 노트, 용어집 무상증정
* 부교재인 원서는 별도 구매하셔야 합니다.
* 강의목차
DOMAIN 1. MARKETING STRATEGY
01강. TOPIC 1-1. Marketing Management Fundamentals (1)
02강. TOPIC 1-1. Marketing Management Fundamentals (2)
03강. TOPIC 1-2. Market Planning and Strategy (1)
04강. TOPIC 1-2. Market Planning and Strategy (2)
05강. TOPIC 1-2. Market Planning and Strategy (3)
DOMAIN 2. GLOBAL, ETHICAL, AND SUSTAINABLE MARKETING
06강. TOPIC 2-1. Issues in Managing Global Marketing
07강. TOPIC 2-2. Ethics in Marketing Management
TOPIC 2-3. Sustainability in Marketing Strategy
DOMAIN 3. MANAGING INFORMATION FOR MARKETING INSIGHTS
08강. TOPIC 3-1. Market Research Fundamentals
09강. TOPIC 3-2. CRM
10강. TOPIC 3-3. Data and Marketing Analytics
DOMAIN 4. BUYERS AND MARKETS
11강. TOPIC 4-1. Consumer Behavior
12강. TOPIC 4-2. Organizational Buyer Behavior
13강. TOPIC 4-3. Segmentation, Targeting, and Positioning
DOMAIN 5. THE OFFERING: PRODUCT AND SERVICE
14강. TOPIC 5-1. Product Strategy
15강. TOPIC 5-2. New Product Development
16강. TOPIC 5-3. Branding Strategy
17강. TOPIC 5-4. Service Strategy (1)
18강. TOPIC 5-4. Service Strategy (2)
DOMAIN 6. MANAGE PRICING DECISIONS
19강. TOPIC 6-1. Pricing Objectives and Strategies
20강. TOPIC 6-2. Pricing Tactics (1)
21강. TOPIC 6-2. Pricing Tactics (2)
TOPIC 6-3. Execute the Pricing Strategy
DOMAIN 7. DELIVER THE VALUE OFFERING
22강. TOPIC 7-1. Channels
23강. TOPIC 7-2. Physical Distribution
TOPIC 7-3. Logistics
TOPIC 7-4. Supply Chain Management
DOMAIN 8. COMMUNICATE THE VALUE OFFERING
24강. TOPIC 8-1. Promotion Management Basics
TOPIC 8-2. Digital Marketing
TOPIC 8-3. Social Media Marketing
25강. TOPIC 8-4. Legacy Promotional Approaches (1)
26강. TOPIC 8-4. Legacy Promotional Approaches (2)
학습목표
| 차시 | 강의명 |
|---|---|
| 1차시 | 01강. TOPIC 1-1. Marketing Management Fundamentals(1) |
| 2차시 | 02강. TOPIC 1-1. Marketing Management Fundamentals(2) |
| 3차시 | 03강. TOPIC 1-2. Market Planning and Strategy(1) |
| 4차시 | 04강. TOPIC 1-2. Market Planning and Strategy(2) |
| 5차시 | 05강. TOPIC 1-2. Market Planning and Strategy(3) |
| 6차시 | 06강. TOPIC 2-1. Issues in Managing Global Marketing |
| 7차시 | 07강. TOPIC 2-2. Ethics in Marketing Management |
| 8차시 | 08강. TOPIC 3-1. Market Research Fundamentals |
| 9차시 | 09강. TOPIC 3-2. CRM |
| 10차시 | 10강. TOPIC 3-3. Data and Marketing Analytics |
| 11차시 | 11강. TOPIC 4-1. Consumer Behavior |
| 12차시 | 12강. TOPIC 4-2. Organizational Buyer Behavior |
| 13차시 | 13강. TOPIC 4-3. Segmentation, Targeting, and Positioning |
| 14차시 | 14강. TOPIC 5-1. Product Strategy |
| 15차시 | 15강. TOPIC 5-2. New Product Development |
| 16차시 | 16강. TOPIC 5-3. Branding Strategy |
| 17차시 | 17강. TOPIC 5-4. Service Strategy (1) |
| 18차시 | 18강. TOPIC 5-4. Service Strategy (2) |
| 19차시 | 19강. TOPIC 6-1. Pricing Objectives and Strategies |
| 20차시 | 20강. TOPIC 6-2. Pricing Tactics (1) |
| 21차시 | 21강. TOPIC 6-2. Pricing Tactics (2) TOPIC 6-3. Execute the Pricing Strategy |
| 22차시 | 22강. TOPIC 7-1. Channels |
| 23차시 | 23강. TOPIC 7-2. Physical Distribution TOPIC 7-3. Logistics TOPIC 7-4. Supply Chain Management |
| 24차시 | 24강. TOPIC 8-1. Promotion Management Basics TOPIC 8-2. Digital Marketing TOPIC 8-3. Social Media Marketing |
| 25차시 | 25강. TOPIC 8-4. Legacy Promotional Approaches (1) |
| 26차시 | 26강. TOPIC 8-4. Legacy Promotional Approaches (2) |